What do Arnold Palmer, Phyllis Diller and Al Unser have in common? Each has suffered from and overcome hearing loss to lead a full, productive and successful life. The majority of North Americans however, for one reason or another, do not take the necessary steps to overcome their hearing disability.

More than one out of every ten people suffers from hearing loss. Most of those people can now be helped medically, surgically or simply through the use of a hearing instrument. But tragically, many are reluctant to take the first step.